• Van Daughtry

Pitch Progression


The Steps


1 - Tell the audience who you are and your company’s story.

2 - Define the problem you’re solving and show supporting data on how you’re doing this.

3 - Show the opportunity in total market size (in dollars), both US & globally.

4 - List the team members and their experience and role in the company.

5 - List investors/groups.

6 - List strategic partners & sales channels.

7 - Tell the evolution of the company from start to present and mention any defining moments (pivots, customer acquisitions, new hires, etc.)

8 - List out key financial information (Revenues/Expenses, COGS, Burn Rate, etc.)

9 - Define revenue streams.

10 - Show and/or demonstrate your product or service. Offer samples if a product or do a demonstration if a service.

11 - List benefits of the product or service to the customer. Compare with a competitor side-to-side on a chart.

12 - Define your “ask” and explain how the funds will be utilized, how long they will last, and if you plan to raise funds in the future. Define what round.

13 - List possible exit strategy scenarios for the company over time.

14 - Deliver a strong, compelling closing statement on why someone should invest with your company. Thank people for the opportunity.


Notes/Tips


A - Use videos, graphs, and other visuals to enhance the presentation. Limit the amount of text and images on each slide so the audience can process it all.

B - Decide whether to solicit feedback and questions throughout the presentation or ask to hold comments until the end (preferred.)

C - Ask for audience questions and be ready for anything.

D - Define next steps after the ask is made to the audience and be sure to follow up. Mention any deadlines or targets of note.

E - Practice the pitch repeatedly and time it to see how long it takes. Factor in the audience.

F - Dress appropriately, deliver the message confidently, and relax as much as possible.

G - Decide whether to offer pens or other swag as takeaways.

H - Have a backup plan if the technology fails. Take another laptop, projector, paper copies of the deck, etc.

I - Other?

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