What is a Buyer/Seller Meeting?

Tips for Choosing a Business Broker

If you’ve bought or sold a business, you likely took part in a buyer/seller meeting. The buyer-seller meeting is a crucial step in the process, and as a business broker, I felt it would be useful to write about what to expect.


This initial meeting is all about exploring potential. Sellers get to showcase their company’s strengths, financials, and future possibilities to a qualified buyer. It’s your chance to paint a compelling picture of the value your business brings to the table.  For buyers, the meeting is an opportunity to assess if the business aligns with your goals. Asking insightful questions about the company’s operations, market position, and growth potential will help you determine if it’s the right fit.


The buyer-seller meeting is also about establishing a foundation of trust and transparency. Both parties should approach the discussion with an open mind and a willingness to ask questions. By doing that, this initial interaction will then nicely set the stage for a successful negotiation process, where a broker, like myself, will be there to represent your interests effectively and guide you towards a smooth and satisfying outcome.  


If you’re interested in learning more, let’s schedule a call to discuss your specific goals and get you started on your business acquisition or divestiture journey!